Wireless, programmable construction kits for creative kids





Imperial College London

Investment stage


SAM Labs is the creator of best-selling and award-winning SAM construction kits that are designed to unleash the creativity of children and help them learn to code through play.

SAM Labs creates wireless electronics kits that allow users to build their own smart inventions using hardware, software and apps through the Internet of Things (IoT). SAM Labs was founded in April 2014 by a group of graduates from Imperial College London led by Joachim Horn, Founder and CEO.

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