Ieso Digital Health, the world’s leading digital behavioural health company, has appointed two industry leading executives – Gidget Madix and Craig Gravina to its Executive Leadership Team in order to support the company’s rapid growth in the United States.
In her role as Chief Growth Officer, Gidget Madix will use her 30 years of commercial and business development experiences to help raise awareness of Ieso’s significant value proposition in the US healthcare market, further accelerating its revenue growth and building strategic relationships across the country. Her track record includes the leadership and delivery of sales growth in some of the United States’ largest and most well-known behavioural healthcare organisations including: Magellan Health, MHN/HealthNet, Cigna, ValueOptions (now Beacon) and Bensinger, DuPont & Associates.
Craig Gravina has joined Ieso as Chief Technology Officer following more than 20 years’ experience developing highly innovative platforms, products, and disruptive technologies within the Healthcare, Clinical Trials, and Digital Media industries. He has successfully built and sold several technology startups and prior to joining Ieso Digital Health, served as the CTO of Cogstate, a leading software and services vendor focused on cognitive assessment within Clinical Trials.
Commenting on these appointments, CEO Dan Clark said:
“Ieso is entering an exciting, rapid scale-up phase as a result of the strong value proposition we offer to our clients, the outstanding results we achieve and the improved access and high quality service we deliver to the patients we are privileged to serve. To that end, the appointment of Craig and Gidget are examples of our ongoing commitment to invest in world class leaders to lead important domains of our business.”